For B2B marketers, the new, improved version of SlideShare has a wealth of features which make it an indispensable complement to a blog. According to Interactive Agency Jesse3 (quote posted on the SlideShare site): “SlideShare Pro is very close to a silver bullet solution”.   SlideShare has 45 million monthly visitors and 90 million page views. [...]

    Google, Yahoo, Bing, try to balance keywords, links, and social in their search results There was a time when, to get found online, all you had to do was stuff your blog posts with keywords. If your business was “spa maintenance” you just had to have these keywords embedded in the headers, titles and text. As bookmarking [...]

  All day long, all over the internet, people are talking every day about events, places, brands…. But the proliferation of social media content online makes it difficult to aggregate and display content about specific events or places in a unified, visual space on the web. For people hosting a multi-day event, creating a social newsroom around a company announcement, [...]

  At the Web 2.0 Expo & Conference in San Francisco, Kevin Kelly, co-founder and Editor-At-Large for Wired Magazine, delivered a brilliant keynote outlining his vision for the future of the web. I was impressed by his clarity and by how simply and succinctly he was able to simplify complex concepts to share his vision.   Kelly described six [...]

    In a recent article called “The Coming Wave of Social Apponomics,” Matt Anderson, Henning Hagen, and Gregor Harter, three very senior consultants with global consulting firm Booz & Company, present an approach to profitability on the internet which they call “Social Apponomics.” This approach will be of interest mainly to consumer goods companies and retailers.   I [...]

                        Sheena Iyengar, author of The Art of Choosing, recently gave a presentation at the TED conference where she explained how people value either the individual or the group more depending on the culture to which they belong. Some of what Iyengar says has interesting implications for how [...]

    There has been a lot of debate about the merits and shortcomings of Klout and PeerIndex–two tools for assessing the influence of account holders on Twitter, Facebook, and now LinkedIn. Klout claims to be “The Standard for Influence” while PeerIndex’s slogan is “Understand Your Social Capital.” In a recent post, I have provided more insights about the [...]

    Having a clean reputation online is important in order to assert your influence and thought leadership. If you intend to become a social business, you need to be able to show a trail of positive comments by your customers. If you are looking for innovative ways to keep your online feedback in good standing, here are two [...]

    I love Klout. When I look at my score it reminds me to become more involved in meaningful conversations online. Also, the imperfections in Klout force me to ask myself questions about the true nature of influence, about whether Klout is flawed, and about what a better influence measurement would be–all questions which I otherwise may not [...]

    This article, the third in a series of three on the topic of social networking for financial advisors, also appears in a free e-book downloadable on the Seamless Social site.   The first article provided some statistics about the use of social networking among financial advisors in 2011 and an overview of the implications of FINRA 2010 [...]

    This article, the second in a series of three on the topic of social networking for financial advisors, also appears in a free e-book downloadable on the Seamless Social site.   The first article provided some statistics about the use of social networking among financial advisors in 2011 and an overview of the implications of FINRA 2010 [...]

  During the Business Development Institute’s Financial Services Social Communications Conference in November 2010, Craig Pfeiffer, Morgan Stanley Smith Barney Director of Marketing & Client Experience, recently said: ”Social media is regulated, but not prohibited… Social media is not a fad….Advisors can no longer live with a telephone and a handshake.” This statement seems to reflect where social networking [...]

  Photo by DonnaGrayson, on Flickr Customers now expect service where they are, at the time they choose, in the format they choose. And they want to have a say in what is offered to them. The tremendous potential that social networking offers to meet this challenge has become clear to most financial advisors. However regulatory hurdles in the financial [...]

Nicola Millard, customer experience futurologist for BT Global Services, shares some insights about what service providers in telecom have to do to beat out not only other telco brands, but all other brands of competitors, whether retail, banking, social networks, financial services, entertainment or any other verticals that touch customers day to day. Neuroscience, she says, shows that 90 percent [...]

According to Peter Krainik, forward-thinking CMOs are looking across their global digital branding and engagement platforms and applying the same traditional vs. community trends internally. Every marketer should look at their digital programs and platforms and take a hard look at all the “traditional content/push” approaches they have within these platforms and make them more engaging, etc. Having one-way web-based [...]