An impressive white paper by Marshall Sponder from Webmetricsguru. Over the past year, Sponder worked with Cecilia Pineda Feret4 analyzing the web site and social media of the Havana Central restaurant group with a few locations in Manhattan. They attempted to provide ROI information to the owner of the group and regularly discussed the challenge of tracking our efforts for [...]

A presentation by Linda Wu posted on Slideshare. The author suggests definitions of success for B2B and B2C, non-profit, and outlines the differences between marketing analytics and sales analytics. She also proposes a self-audit allowing you to discover how you stack up in terms of essential marketing analytics. To read the original article, click here

This downloadable white paper is a case study submitted eCairn in August 2010 for a Forrester Awared. eCairn’s technology maps virtual social communities (groups of passionate people experts on a topic) and ranks key influencers within a specific community. eCairn Conversation(TM) was designed as a tool for enabling influencer and community marketing. It relies on social network analysis, a technique [...]

“Making Sense of Your Mobile Efforts in the Context of Your Business.: Eric Peterson, from Web Analytics Demystified, addresses the challenges of mobile and multichannel measurement and proposes a new set of measures that transcends devices, platforms, and channels and has the potential to introduce ubiquitous measures of success across the entire digital landscape. To read the original article, click [...]

An article by Tom Foremski on ZE Net, about the findings of Dr. Bernardo Huberman, director of HP’s Social Computing Lab, and his team. The study found that most Twitter users are passive and do not re: there is a difference between popularity and influence. High number of followers does not equal influence because followers do not re-.  To become [...]

This post on the Sysomos blog discusses how much social media and social media monitoring can be automated. To read the original article, click here

Maria Ogneva, on the Attensity blog, notes that many companies wanting to get involved in social media don’t know where to start. She gives some tips about how to select where to get engaged, and which channels to track. To read the original article, click here

This document focuses on key “pains” often experienced by executives in an organization and how CRM can help solve those pains. You will need to register to download this free white paper by C2CRM. To read the original article, click here

Used effectively, social networking sites can enable marketing professionals, salespeople, and customer service agents to develop meaningful relationships with customers in new ways. But the true value from social networking can’t be achieved in isolation. Rather, organizations need to take stock of their core business processes and customer management initiatives and identify how social networking can further enhance and extend [...]

Maria Agneva, from Attensity, demystifies the concept of share of social media conversation. The short article also contains a video. To read the original article, click here