A webinar by Overtone To read the original article, click here
Archive | Webinars RSS feed for this section
Making Social Media Insights Actionable: Messaging. Part 2
A replay of a webinar produced by Netbase. You will need to register to listen to this free webinar. To read the original article, click here
Making Social Media Insights Actionable. Part 1: Strategy
A replay of a webinar produced by Netbase. You will need to register to listen to this free webinar. To read the original article, click here
Social Media Dashboarding
Gary Angel from Semphonic and Scott K. Wilder from Edelmann Digital delivered this webinar. In the first part, they address “why social matters.” In the second, they introduce their “3Cs” of social media dashboarding: Culling, Classification and Context. Qilder calls culling the process of pulling the social content you want from the “river of news.” To read the original article, [...]
Making Sense of Social Media Analytics- with Adam Covati
Adam Covati is founder and CTO of Argyle Social. He is interviewed by Mark Thompson in Social Media. Together, they discuss challenges companies have when working with social media analytics, KPIs for various social networks, when should a company use a professional social media analytics solution, free social media analytics tools you can use, and the Argyle social analytics software. [...]
How to Make Social Media Data Actionable
Social media provides a means by which customer intelligence professionals and strategic marketers can tap a wealth of new data to guide their decisions and actions. However, getting at actionable insight can prove to be difficult and questionable without considering several important factors. Neil Patil of Overtone, and Zach Hofer-Shall of Forrester Research discuss the Forrester framework to help marketers harness [...]
Social Marketing Analytics Research Findings
After publishing their white paper “Social Marketing Analytics” Jeremiah Owyang and John Lovett held this webinar, where they present their findings. To read the original article, click here
Monitoring the Social Media Conversation: from Twitter to Google
A webinar by Vocus, on how to analyze the impact of social media. To read the original article, click here
Social Media Listening Dashboard
Amy Sample Ward and Allen Gunn, from Aspiration, present a “Social Media Listening Dashboard.” They explain how non-profits can use free and low-cost services to track to monitor online communications that relate to their work and brand. To read the original article, click here
How Online Customer Feedback Best Practices Can Help You Listen & Respond
During this webcast, you’ll hear how Yahoo! established an online customer feedback program and about the impact it has had on their business. You’ll learn what all marketing professionals should know about online customer feedback best practices and understand how to collect, analyze and report customer experiences in order to better guide your decisions regarding loyalty programs, customer care and [...]
Voice of the Customer: Best Practices Across Multiple Channels
Understanding the customer experience at every brand touch point including the broader social media is challenging. If you could understand the Voice of the Customer across all channels, you could optimize loyalty and overall customer lifetime value. Forrester Research Analyst, Bruce Temkin, presents best practices for implementing a VoC program within your business. Overtone’s CEO, Craig Brennan, presents case studies [...]
Social Media Analytics
A webinar with Boaz Ronkin, from Coremetrics. Learn how to avoid the pitfalls of social media advertising by measuring results with business-focused metrics. Uncover social media ROI to make better-informed budget decisions. Continually optimize every online marketing initiative by putting analytics data into action. To read the original article, click here
Perfect pitch 2009: Uncovering Trends by Listening to Social Media
People are talking about your company’s product everywhere online. Buried in these conversations are insights on consumer sentiment and trends. Insights that will help you develop better, smarter products exceeding your customer’s expectations. In this webinar, Craig Brennan from Overtone shares best practices for systematically listening to customers and prospects (through direct feedback and social media) and extracting quantifiable, actionable [...]
Engaging Social Media Webinar
If you’re already sold on the importance of Social Media but need strategies on how to effectively engage, this webinar will show you how to improve your social media campaigns with new strategies for more targeted, results-driven engagement. To read the original article, click here
Monitoring Social Media Webinar
This webinar discusses 10 reasons why it’s important to monitor social media and a demonstration of how to effectively monitor when something is said about you, understand its impact, and be able to act quickly. To read the original article, click here
