In your content marketing plan, are you trying to be the next Flock of Seagulls?   Last March, after the “Kony 2012” documentary generated 70 million views in one week, the marketing community rushed to add a “Kony” to their marketing plans. If a viral video could raise awareness of a Ugandan warlord, they reasoned, maybe it could raise awareness [...]

Posted by Jean-Marie Bonthous Every time Google updates its search algorithm, things seem to change for your site’s SEO. Last fall there was Panda, now there’s Penguin, and while many of the changes are minor, some of them represent major departures from the way you thought search worked. With Penguin, it’s been widely touted as a way to improve search [...]

Jean-Marie Bonthous 80% of executives watch more online videos than a year ago According to a white paper about online video in the C-suite recently released by Forbes, “executives are transforming their habits to be more open to video as a highly reliable and trusted source for gathering and filtering business information.” Photo courtesy of Beate Firlinger via Flickr Creative [...]

Bruno Aziza interviews John Santaferraro, Senior Director Of Marketing for Hewlett-Packard, They talk about how HP organizes themselves to win with BI, how to get started and their key to success. Questions include: “how do you get started?” “Is executive sponsorship needed?” “What are the keys to success?” (Identify quik wins, tacke with BI, track results, become a marketing organization) [...]

Host Bruno Aziza is host of BizIntelligence TV. “Your 1 stop for the best of BI from around the world.” In this video he interviews Debra Jensen, VP and CIO of Jack in the Box Interview They discuss the change in business model that Jack in the Box is going through, and how business intelligence is supporting it.

Marketers attending the 140 Conference in Boston share their thoughts on Social CRM. Contributors: Casey Cheshire, Digital Marketing Manager, EF Educational Tours, Wayne Kurtzman, Senior Marketing Analyst, Christine Major, Marketing Communications Manager, Awareness, Inc. Captured by Neolane, Inc. To read the original article, click here

Michele from Synthesio, explains how the often discover some interesting trends when monitoring online conversations for a given brand. Just like with a research project, you can’t dive in expecting certain results. To read the original article, click here

Jeremiah speaking at an Edelman Digital event about social CRM. Some good stuff about the challenges faced and the limitations of the technology out there and thoughts about privacy, particularly as it relates to the lack of social norms. Jeremiah references the Altimeter Group’s social CRM report which they have released under a creative commons license. To read the original [...]

MyNextCustomer is a simple dashboard that enables search marketers to pull all of their marketing data into one place, analyze the return on adspend and on the lifetime value, and tell you what is working and what isn’t and do so in five minutes. Greg Jarboe, SEO-PR, interviews George Revutsky, CEO, MyNextCustomer. George talks about the origins of his company, [...]

A passionate conversation between industry pros about Social CRM. Posted by Wouter Trumpie. To read the original article, click here