Jean-Marie Bonthous 80% of executives watch more online videos than a year ago According to a white paper about online video in the C-suite recently released by Forbes, “executives are transforming their habits to be more open to video as a highly reliable and trusted source for gathering and filtering business information.” Photo courtesy of Beate Firlinger via Flickr Creative [...]

Bruno Aziza interviews John Santaferraro, Senior Director Of Marketing for Hewlett-Packard, They talk about how HP organizes themselves to win with BI, how to get started and their key to success. Questions include: “how do you get started?” “Is executive sponsorship needed?” “What are the keys to success?” (Identify quik wins, tacke with BI, track results, become a marketing organization) [...]

Host Bruno Aziza is host of BizIntelligence TV. “Your 1 stop for the best of BI from around the world.” In this video he interviews Debra Jensen, VP and CIO of Jack in the Box Interview They discuss the change in business model that Jack in the Box is going through, and how business intelligence is supporting it.

Marketers attending the 140 Conference in Boston share their thoughts on Social CRM. Contributors: Casey Cheshire, Digital Marketing Manager, EF Educational Tours, Wayne Kurtzman, Senior Marketing Analyst, Christine Major, Marketing Communications Manager, Awareness, Inc. Captured by Neolane, Inc. To read the original article, click here

Michele from Synthesio, explains how the often discover some interesting trends when monitoring online conversations for a given brand. Just like with a research project, you can’t dive in expecting certain results. To read the original article, click here

Jeremiah speaking at an Edelman Digital event about social CRM. Some good stuff about the challenges faced and the limitations of the technology out there and thoughts about privacy, particularly as it relates to the lack of social norms. Jeremiah references the Altimeter Group’s social CRM report which they have released under a creative commons license. To read the original [...]

MyNextCustomer is a simple dashboard that enables search marketers to pull all of their marketing data into one place, analyze the return on adspend and on the lifetime value, and tell you what is working and what isn’t and do so in five minutes. Greg Jarboe, SEO-PR, interviews George Revutsky, CEO, MyNextCustomer. George talks about the origins of his company, [...]

A passionate conversation between industry pros about Social CRM. Posted by Wouter Trumpie. To read the original article, click here

Jim Sterne, author of Social Media Metrics, shares what social media marketing is really about from the analytics and business perspective. Video registered and provided at the occassion of the Social Marketing Meetup, the Belgian meetup of the Mashable #smday To read the original article, click here

Although this may be now a “classic” story for some experts in social media, a brand’s online reputation is built over the long-term, meaning a re-evaluation can be beneficial for spotting surprising connections A vide with host Michelle, as part of the “MonitorChat” video series by Synthesio. To read the original article, click here

An introduction to social media monitoring followed by a brief review of Nielsen BuzzMetrics, Cymfony, Radian6, Visible Technologies, and SocialMention. To read the original article, click here

There’s a lot of noise in social media. Of all the social media messages that come across your field of vision, only some are actionable. And even of those that are actionable, you still need to figure out how you will deal with all of them, and who in what order. A video by Maria Ogneva from Attensity. To read [...]

Social media monitoring can be used to track levels of buzz, compare brands, identify influencers, spot crises before they happen, track campaigns, and in today’s case – identify marketing opportunities. Synthesio’s international social media monitoring tool is tool is used for this case study. To read the original article, click here

Quick tips on how to expand your network of thought leaders on your chosen subject. By finding domain experts, you can eventually stumble upon the perfect social media person who has passion and domain knowledge that you seek! A video with Maria Ogneva from Atensity. To read the original article, click here

You thought of a clever social media campaign! Now what?… You gotta measure it! Here’s a quick look with a numbers-based case study on the Dos Equis “The Most Interesting Man In The World” campaign. A video by Maria Ogneva from Attensity. To read the original article, click here