Lead Generation
A presentation by Jordan Viator. The author presents his three-prong approach to ROI: Analytics, Benchmark, Conclusions. To read the original article, click here
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Find And Reward Your Biggest Brand Fans
Jon Siegal on DIgidDay:Daily shares some advice on how to find the biggest brand fans, and gives 4 recommendations for rewarding them: roll out the red carpet, virtual money talks, keep the rewards coming, and invest wisely in Facebook. To read the original article, click here
Concept of Marketing
This presentation, by Pranesh Mishra from BRandscapes Worldwide, provides a broad overview of marketing concepts and approaches, and has a few pages about identifying influencers and working with them. To read the original article, click here
Conversation Agent quotes on Influence
Valeria Maltoni, from Conversation Agent, shares some meaningful quotes about influence. To read the original article, click here
The Holy Grail of Word of Mouth Marketing: Influencers
Michael Wu, Ph.D, from Lithium Technologies, presents 11 very useful articles about influence marketing. To read the original article, click here
PR in a Social CRM World (Presentation at PRSA)
Jacob Morgan, principal with ChessMedia Group, and author of Twittfaced, looks at traditional PR, social media, social media for PR, where PR fits with SCRM, and how you get there. To read the original article, click here
Social Trends – June 2010
A presentation on social influence marketing trends. Shiv Singh introduces five key ideas for succeeding in influence marketing: let customers do the work for you, harness influencer dynamics, make your brands even more human, create new business out of hidden assets, and take your digital experiences on the road with location aware capabilities. ? To read the original article, click [...]
The IAB Social Media Monitoring Framework
Richard Pentin, from TMW, presents a new framework for measuring social media. TMW worked with the IAB Social Media Council to develop a new measurement framework to help practitioners evaluate their social media activity more effectively and consistently. To read the original article, click here
How to Monitor and Measure Viral Marketing Campaigns?
A presentation by Loic Moisand from Synthesio. To read the original article, click here
12 Free Social Media Monitoring Tools, SMMA: Free & almost free tools, SMMA: Monitoring & analysis platforms
A presentation by SocialTech on free social media monitoring tools. Addict-o-Matic, HowSociable, Backtype, Boardreader, Google Search, Compete, Blogpulse, Keotag, GraphEdge, and a few other tools are reviewed. To read the original article, click here
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