A presentation by Sinotech Group. The topics include “What is social media?”, “Give me some numbers….I want to see stats…”, “Unlocking value with social media analytics”, and “A few examples from around the globe”. The presentation focuses in part on the Asian market, and shows that Asians are active online content creators: 40% of Chinese internet users, 50% of Koreans [...]

A presentation by Gary Angel, president of Semphonic. The presentation, posted on SlideShare, looks at social listening tools, repurposing these tools for measurement, the categories of measurement, brand awareness and the upstream funnel, measuring the competition, competitive analysis solutions and a lot more. Gary blogs at http://semphonic.blogs.com/semangel To read the original article, click here

Trisha Lynn, on her blog, provides a summary of a presentation given by Jacob Margan from ChessMedia Group, about Social CRM. Here are the highlights. The slides from the presentation are also included. • Email is just another marketing channel. • 43% of consumers say companies should use social media to solve customers problems. • Only 7% of organizations understand [...]

A presentation by Todd Van Hoosear, with Dan Bruns of Mzinga. Van Hoosear provides an overview of the rise of Social CRM, from content creation to monitoring and reporting, platform integration and now workflow management. The unified view of the customer is still a destination which has not been reached. He then presents the 5 “I” of Social: Information, Interaction, [...]

Social CRM & The Customer of the Future – How will the empowered customer, erosion of the traditional decision funnel and multiple communication channels impact how you communicate w customers? A presentation by Barry Dalton To read the original article, click here

For the first time Blog World Expo (the world’s largest social media conference) is going to be introducing Social CRM into their agenda mix and Jacob Morgan was fortunate enough to be asked to lead that session. He is also very excited to announce that joining him on stage will be Brent Leary from CRM Essentials. The purpose of their [...]

A presentation by Ashit Panjwani, Executive Director, SAS India. Panjwani reviews the evolution of analytics from descriptive to predictive. The “old” analytics relied on alerts, Ad hoc reports, and OLAPs, the new analytics relies on predictive modeling, forecasting, statistical analysis and optimization. To read the original article, click here

A presentation by Andrea Harrison, from RazorFish. Harrison explains that social is not a platform, but that relationships are the focus, and platforms the means. She describes 4 primary integrated capabilities that are necessary to succeed in the new social: media/search, WOM, platforms and marketing solutions. She gives 5 pointers: Social influence marketing is more than WOM; Your social strategy [...]

A 62-slides presentation by Brandon Prebynski where he reviews myths about social analytics, the thought process behind it, why measure and what to track, the methods and tools available, and how to get started. To read the original article, click here

A presentation by Jordan Viator, where he presents his three-prong approach to ROI: Analytics, Benchmark, Conclusions. To read the original article, click here

A presentation by Jordan Viator. The author presents his three-prong approach to ROI: Analytics, Benchmark, Conclusions. To read the original article, click here

Jon Siegal on DIgidDay:Daily shares some advice on how to find the biggest brand fans, and gives 4 recommendations for rewarding them: roll out the red carpet, virtual money talks, keep the rewards coming, and invest wisely in Facebook. To read the original article, click here

This presentation, by Pranesh Mishra from BRandscapes Worldwide, provides a broad overview of marketing concepts and approaches, and has a few pages about identifying influencers and working with them. To read the original article, click here

Valeria Maltoni, from Conversation Agent, shares some meaningful quotes about influence. To read the original article, click here

Michael Wu, Ph.D, from Lithium Technologies, presents 11 very useful articles about influence marketing. To read the original article, click here