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7 Habits of Successful Facebook Marketers

7 Habits of Successful Facebook Marketers

Jean-Marie Bonthous, Seamless Social I attended a presentation by Clara Shih CEO of Hearsay Social, and author of the 2007 bestselling book The Facebook Era. Here are some highlights from her presentation about success factors for Facebook marketers. Facebook: the rise of personalization in online experiences On Facebook, you are asked when you sign up […]

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6 Ways to Win the B2B Marketing Race

6 Ways to Win the B2B Marketing Race

Jean-Marie Bonthous, Seamless Social Marketing teams in B2B are different from marketing teams in B2C. In B2C, you mostly find employees who studied marketing, have worked in marketing for other brands, and have the marketing knowledge needed to run a B2C marketing department. In B2B, you often meet marketers who came from engineering, product development […]

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Planet Waves

Five Guiding Principles for Facebook Marketing Success

Jean-Marie Bonthous Facebook recently formulated a set of best practices for marketing on their platform. I will attempt summarize the essential points in this document. Photo courtesy of Thom Watson, via Flickr Creative Commons Facebook makes it possible for marketers to remain connected with people 24/7, whether they are at home or at work, and […]

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Top 10 Ways to Unleash the Power of SlideShare

Top 10 Ways to Unleash the Power of SlideShare

Jean-Marie Bonthous, Seamless Social Photo courtesy of istargazer via Clickr Creative Commons. Customize your account Even with the “Free basic” account, you can add your logo, your location and industry, your website address, phone number and an “About” description. That is a lot. Here too make sure that whatever words you enter are aligned with […]

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Marketing Automation Systems for Small to MidSize Businesses: Trends and Choices

Jean-Marie Bonthous, Seamless Social Photo courtesy of Billgrog2 via Flickr Creative Commons Marketing automation systems assist marketers with email marketing, for the purpose of managing campaigns aimed at improving lead generation, lead scoring, sales and campaign management. Marketing automation systems align the efforts of marketing and sales throughout the sales cycle. Some offer social media […]

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SlideShare: 8 Powerful, Underutilized Features

SlideShare: 8 Powerful, Underutilized Features

Jean-Marie Bonthous, Seamless Social For B2B marketers, the new, improved version of SlideShare has a wealth of features which make it an indispensable complement to a blog. According to Interactive Agency Jesse3 (quote posted on the SlideShare site): “SlideShare Pro is very close to a silver bullet solution”. SlideShare has 45 million monthly visitors and […]

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Kyoo: A new tool to aggregate the online buzz surrounding topics or events

Kyoo: A new tool to aggregate the online buzz surrounding topics or events

All day long, all over the internet, people are talking every day about events, places, brands…. But the proliferation of social media content online makes it difficult to aggregate and display content about specific events or places in a unified, visual space on the web. For people hosting a multi-day event, creating a social newsroom […]

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