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Infographics inside the organization

Posted by Jean-Marie Bonthous In many ways, using infographics to communicate with internal stakeholders serves the same purpose as using them in a content marketing capacity with external audiences. They get people’s attention, help simplify complex ideas, and embed understanding. Infographics are becoming a mainstream marketing communication tool, thanks in part to the exposure they […]

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Video SEO: 5 Tips To Get High Rankings

Posted by Jean-Marie Bonthous Every time Google updates its search algorithm, things seem to change for your site’s SEO. Last fall there was Panda, now there’s Penguin, and while many of the changes are minor, some of them represent major departures from the way you thought search worked. With Penguin, it’s been widely touted as […]

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7 Habits of Successful Facebook Marketers

7 Habits of Successful Facebook Marketers

Jean-Marie Bonthous, Seamless Social I attended a presentation by Clara Shih CEO of Hearsay Social, and author of the 2007 bestselling book The Facebook Era. Here are some highlights from her presentation about success factors for Facebook marketers. Facebook: the rise of personalization in online experiences On Facebook, you are asked when you sign up […]

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6 Ways to Win the B2B Marketing Race

6 Ways to Win the B2B Marketing Race

Jean-Marie Bonthous, Seamless Social Marketing teams in B2B are different from marketing teams in B2C. In B2C, you mostly find employees who studied marketing, have worked in marketing for other brands, and have the marketing knowledge needed to run a B2C marketing department. In B2B, you often meet marketers who came from engineering, product development […]

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Planet Waves

Five Guiding Principles for Facebook Marketing Success

Jean-Marie Bonthous Facebook recently formulated a set of best practices for marketing on their platform. I will attempt summarize the essential points in this document. Photo courtesy of Thom Watson, via Flickr Creative Commons Facebook makes it possible for marketers to remain connected with people 24/7, whether they are at home or at work, and […]

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