I attended at HUGS2011 a presentation by HubSpot’s Jonas Lopin, VP of Customer Success at HubSpot, and Joshua Porter Director of UX also at HubSpot. They presented several interesting case studies on how some companies have leveraged inbound marketing to increase their conversion ratios, both for visitor to lead and lead to customer. Here are highlights from their presentation. [...]

73% of CEOS do not believe their marketers drive revenues. How can marketers fix this? By generating more leads is the most direct route. Here are some highlights from the presentation by HubSpot’s Kipp Bodnar at HUGS2011. The touchstone in social media: landing pages B2B companies have long sales cycles: it may take months before a client spends money. [...]