Content marketing will rule Prospective attendees will expect more communication with event organizers, speakers, and sponsors and other attendees. They will want more quality content, relevant to their interests, delivered at the right time, and on the right platforms. We will see better tools for content curation and the rise of new channels: Google+, due to its integration with [...]

A/B testing, split testing, bucket testing, multivariate testing A/B testing is a great way to improve the effectiveness of your marketing. A/B testing, also called split testing or bucket testing is a way to test marketing by comparing a baseline control with a variety of single-variable test samples, to improve response rates. A/B testing was born as a direct [...]