A gust post by Jim Krukal, author or “Attention This Book Will Make You Money!” about how to approach  and get noticed by influential bloggers in your community. For more articles about a related topic, see also Why Influence Mining Is The Next Gold Rush and 60 Ways to Increase Your Influence Online To access the original material, click on [...]

Don Martelli in this post on Technorati, talks about the rising importance of influencer marketing: programs focused on helping clients build stronger relationships with those that purchase their products or services, and no longer relying on the filter and pass-through that is the media.Companies, he says, need to stop relying solely on media relations to build brand awareness through influence [...]

Tom Fishburne, in his blog “This One Time at Brand Camp” notices how many brands use the same heavy-handed approach to influencer marketing that they do in mainstream marketing. He emphasizes the importance of using a more sensitive approach. For more articles about a related topic, see also Using Social Media To Create And Amplify Offline Influence and How to [...]