2013
13
November
Category:
B2B
Comments: 0
How to Reduce the Cost of a B2B Lead Read more

That’s a question that keeps almost every B2B marketer up at night. Rising costs of lead generation, increasing competition and a rapidly growing population of buyers that function almost like intense research organizations—these are the factors we are up against in the B2B world. See this Infographic from Madison Logic showing ways in which the cost per lead is calculated: [...]

 

Tags:

Read more
2013
25
April
Category:
B2B
B2B Marketing
Comments: 0
4 Common Lead Nurturing Mistakes B2B Marketers

Unless you’re completely new to the B2B marketing game, you’re probably familiar with lead nurturing. Lead nurturing campaigns are those sets of educational emails that are released over an extended time period, with the aim of nudging your buyers along their buying journey as they get ever nearer to being ready to buy. For B2B marketers understanding how to do [...]

 

Read more
2012
27
December
Category:
B2B
B2B Marketing
Comments: 0
Trade Show Follow-Up: 5 tips to optimize response

For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? I can’t help but wonder given my own trade show attendance experience. For weeks after, I unsubscribe [...]

 

Read more
2012
12
December
Comments: 0
Does Facebook Work for B2B Lead Generation? Hell Yes!

To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy.   Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities. Over the past few [...]

 

Read more
2012
11
December
Category:
B2B
Comments: 0
Building a B2B Brand Advocate Army

Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. Enter the Marketo Champion program that was launched in June of 2011. The purpose of the program was to reward and celebrate our biggest brand advocates. We’ve now “inducted” 50 customers into the program and it has been an [...]

 

Read more
2012
27
November
Comments: 0
Top B2B Lead Generation Mistakes

Have you ever walked into your office and notice something lacking? Maybe there is the absence of your favorite smell from your air freshener, or a lack of papers stacked on your desk, or worse, a sever deficiency of qualified b2b leads. Getting low scores for your b2b lead generation campaign is an invitation to a severe headache. Businesses need [...]

 

Read more
Video Up 12% With B2B Marekters

Trends show that online video continues to be a top priority for B2B organizations in 2012.   Content Marketing Institute (CMI) recently published its third annual B2B Content Marketing Benchmarks, Budgets and Trends report. In a joint effort with MarketingProfs, the survey questioned over 1,400 respondents in the B2B marketing space about the ways they use content within their organizations. [...]

 

Read more
2012
31
October
Comments: 0
The Death of Static Web Sites and the Rise of Personalized Content

Delivering the right message to the right person at the right time is tricky. But existing techniques and new technology are upping the ante in an emerging trend called content personalization. Your content marketing could benefit big time from it — especially if you cater to different audience segments.   Content personalization (or customization — take your pick) is a [...]

 

Read more
2012
30
October
Comments: 0
B2B Lead Qualification Tips That Guarantee Conversion

The lead qualification process is essential to business. You won’t win sales if you just wait for customers to pop out of the woodwork demanding your products. You need to have an effective process that converts your prospects into paying customers. We’ve put together 5 tips for B2B lead qualification that will boost your conversion rate and help you get [...]

 

Read more
2012
3
October
Comments: 0
2012 B2B content marketing trends

Holger Schulze recently conducted a valuable LinkedIn survey on 2012 B2B content marketing trends that managed to attract an immodest 740 responses, the majority of which came from senior marketing professionals in high technology companies.   The survey provides answers to content marketing questions about: what’s working and what’s not; who is creating content and what they are creating; and [...]

 

Read more