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How to Reduce the Cost of a B2B Lead Read more

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That’s a question that keeps almost every B2B marketer up at night. Rising costs of lead generation, increasing competition and a rapidly growing population of buyers that function almost like intense research organizations—these are the factors we are up against in the B2B world. See this Infographic from Madison Logic showing ways in which the […]

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Building a B2B Brand Advocate Army

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Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. Enter the Marketo Champion program that was launched in June of 2011. The purpose of the program was to reward and celebrate our biggest brand advocates. We’ve now “inducted” 50 customers into the program […]

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Top B2B Lead Generation Mistakes

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Have you ever walked into your office and notice something lacking? Maybe there is the absence of your favorite smell from your air freshener, or a lack of papers stacked on your desk, or worse, a sever deficiency of qualified b2b leads. Getting low scores for your b2b lead generation campaign is an invitation to […]

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Video Up 12% With B2B Marekters

Trends show that online video continues to be a top priority for B2B organizations in 2012. Content Marketing Institute (CMI) recently published its third annual B2B Content Marketing Benchmarks, Budgets and Trends report. In a joint effort with MarketingProfs, the survey questioned over 1,400 respondents in the B2B marketing space about the ways they use […]

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The Death of Static Web Sites and the Rise of Personalized Content

Delivering the right message to the right person at the right time is tricky. But existing techniques and new technology are upping the ante in an emerging trend called content personalization. Your content marketing could benefit big time from it — especially if you cater to different audience segments. Content personalization (or customization — take […]

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2012 B2B content marketing trends

Holger Schulze recently conducted a valuable LinkedIn survey on 2012 B2B content marketing trends that managed to attract an immodest 740 responses, the majority of which came from senior marketing professionals in high technology companies.   The survey provides answers to content marketing questions about: what’s working and what’s not; who is creating content and […]

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