Consumer research has shown that customers won’t buy from people they don’t find trustworthy. In other words, trust and credibility influence sales and marketing. Doing business on the web presents unique challenges not faced by brick-and-mortar businesses. Business owners looking to show they know what they’re talking about and that they’re credible may be surprised to learn how easy it is to build credibility with YouTube.
“In the end, you make your reputation and you have your success based upon your credibility and being able to provide people who are really hungry for information what they want.” ~ Brit Hume, Emmy award-winning journalist.
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