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Pinterest boosts analytics for businesses by opening its platform to third-party marketers

Pinterest has decided that providing its own analytics for businesses via Pinterest Analytics probably isn’t robust enough — so it’s now letting them use third-party marketing technology software to analyze their Pinterest activity (via Wall Street Journal). The company announced that it is working with a select group of marketing technology developers including Salesforce, Piqora, Hootsuite and Tailwind to grant […]

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12 Critical Metrics to Help You Build a Data-Informed Content Strategy

There was a saying in print that “no one knows their audience better than the editor.” It’s the premise behind the creation of the now legendary “Fleet Street” stereotypes, type A personalities that were fueled by drink and cigarettes and had almost unbreakable work ethics. They were also never wrong! That belief permeates journalism even […]

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What Y Combinator’s new deal means for the future of accelerators

YC’s success since 2005 has meant that most accelerators have essentially copied its pricing model — around $18,000 investment for around 7 percent equity (give or take a few thousand dollars/pounds/euros and a couple of percentage points of equity). This has resulted in challenging but survivable economics for accelerators without YC-quality dealflow (which is basically all of them). YC’s […]

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Don’t Ignore the Middle of the Marketing Funnel

Developing your online marketing strategy is a painstaking process, but it’s certainly less overwhelming if you think of it as a series of steps to maneuver your prospects through various stages in the marketing funnel. In a nutshell, the approach begins with attracting potential customers, then keeping them interested in your company and offerings by nurturing them […]

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4 Essential Trends in Social Media Marketing in 2014

The energy was sky high at Social Media Marketing World this year. Marketers, brands, consultants and business owners from over 40 different countries gathered together to learn about the latest innovations in social media marketing, rub shoulders with social media rockstars, and enjoy unprecedented networking opportunities. Having the event in beautiful San Diego CA didn’t […]

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