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Content optimization in the cloud, for free Inbound writer delivers real-time search and social intelligence to help improve your reach and engagement. It is a -of-a-kind content optimization application for writers and online marketers which lets you create and manage all your content securely within the comfort of your workflow and from the freedom of any browser, with real-time [...]

Negative SEO is not a new concept but it is one that has recently become more mainstream. These are underhanded tactics where companies do SEO activity for their competitors so it appears that they are breaching Google’s guidelines and they get penalized. This SEO campaign then ruins the competitor’s organic rankings in order to improve their own rankings. The most [...]

According to Focus Research, less than 25% of companies with marketing automation use them to their full potential. With all the money and time being spent in choosing and implementing these systems, we need to ask ourselves why that percentage is so low. What we continue to hear from our customers and prospects is they see two reasons. First we [...]

“The new tools of social marketing, combined with the death of the TV industrial complex have completely changed the rules and created opportunities for everyone to make an impact”. Seth Godin. As consumers have increasingly turned their attention to the Internet and the global online marketplace, the success of traditional marketing strategies such as cold calling, TV commercials, trade [...]

The new, free Yahoo! Marketing Dashboard serves as a command center for monitoring and analyzing your marketing efforts, building your reputation, and discovering new opportunities. On a single page you can view: • Business listings – Find out how many search engines and directories include your business and discover new listing opportunities you may be missing. • Online business [...]

The journey from inefficient marketing to efficient marketing began with a departure from mass marketing and is headed towards personalized marketing. This road is not easy one to journey on. To personalize your engagement online, you need to provide content that informs, educates and inspires. To deliver the right content to the right prospect at the right stage in [...]

Facebook advertising has impressive functionalities. You can target your prospects by gender, age, location, keywords in the profile and more. You can link to landing pages inside or outside Facebook. If created property, your ads will get you visitors when you need traffic. With the proper spend, you may get top placements. Organic advertising can take very long. And [...]

Inbound marketing is an effective way for marketers to help prospects find their company, starting at the earliest stage in the funnel: when the prospect does not even know he is looking for a solution. Inbound marketing creates early awareness that can later convert into brand preference, leads and revenues. Inbound marketing engages prospects when their defenses are down [...]

For JM Bonthous, CEO of Seamless Social: MyChannl is an enterprise-grade, social media monitoring and market intelligence mobile application. It’s for executives and marketers who need to track in near-real-time what matters to them but don’t have the time to learn a complicated monitoring platform or don’t want to rely on analysts in their back office. With MyChannl they [...]

When I mention “SlideShare” clients often ask “What for?”. SlideShare is often seen as just a place to upload your presentations. Like a static, online repository where presentations go to die or rarely be viewed, after they have been shown to a client. There is a lot more to SlideShare. We have identified 12 remarkable benefits: 1) You piggyback [...]

Content marketing will rule Prospective attendees will expect more communication with event organizers, speakers, and sponsors and other attendees. They will want more quality content, relevant to their interests, delivered at the right time, and on the right platforms. We will see better tools for content curation and the rise of new channels: Google+, due to its integration with [...]

A/B testing, split testing, bucket testing, multivariate testing A/B testing is a great way to improve the effectiveness of your marketing. A/B testing, also called split testing or bucket testing is a way to test marketing by comparing a baseline control with a variety of single-variable test samples, to improve response rates. A/B testing was born as a direct [...]

Video SEO is 5300% more likely than articles to get you first page on Google A study by Forrester Research indicated that videos, if properly submitted to search engines (and more often than not, they are not properly submitted) are 53 times more likely to rank you on Google’s first page than traditional SEO techniques. Video SEO, if properly [...]

I attended a presentation by Clara Shih CEO of Hearsay Social, and author of the 2007 bestselling book The Facebook Era. Here are some highlights from her presentation about success factors for Facebook marketers. Facebook: the rise of personalization in online experiences On Facebook, you are asked when you sign up to share a lot of information: political views, [...]

I attended at HUGS2011 a presentation by HubSpot’s Jonas Lopin, VP of Customer Success at HubSpot, and Joshua Porter Director of UX also at HubSpot. They presented several interested really interesting case studies on how some companies have leveraged inbound marketing to increase their conversion ratios, both for visitor to lead and lead to customer. Here are highlights from [...]