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14 MARKETING AUTOMATION TOOLS THAT CAN SAVE YOU PRECIOUS TIME

Marketing automation is a very broad term that can refer collectively or separately to a number of behaviors and actions. In general, marketing automation tools refer to the online software and tools that provide business owners with the opportunity to effectively market their products online and to automate repetitive tasks. What those actions and tasks are differs […]

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The Secret Weapon to Superior Calls to Action

Great content marketing campaigns engage your target audience and build trust and authority online by educating that audience. But for the data-driven marketer, the real goal of content marketing is generating leads, qualified opportunities, and revenue dollars. And to drive these quantifiable results, you need to compel people in your pipeline to take actions that […]

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How to Build Credibility with YouTube

Consumer research has shown that customers won’t buy from people they don’t find trustworthy. In other words, trust and credibility influence sales and marketing. Doing business on the web presents unique challenges not faced by brick-and-mortar businesses. Business owners looking to show they know what they’re talking about and that they’re credible may be surprised […]

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