A Social Media Analytics and Engagement Software Product To read the original article, click here

Eric Melin, on the Spiral16 blog, presents a “whole-brain approach” to social media metrics. To read the original article, click here

The author, on this post on the   blog, reviews the major scores to define Twitter profiles: network analysis (# of followers, # of list and their followers, etc..) social actions analysis (# of people the profile has mentioned,, et ..), brand analysis (# of RTs and mentions received by the profile, etc..) To read the original article, click here

Erin Hoffman, in a post on the Cision blog, compares the impact and ROI of celebrity endorsements vs. social media buzz. For more articles about a related topic, see also How Can You Measure Influence? and Finding the Influencers: Influence Analytics 2. To access the original material, click on “Offsite link” lower in this page. To read the original article, [...]

A fascinating, authoritative, overview of where SCRM is at in July 2010, by Paul Greenberg. He first looks at the big picture, then at the evolution of thought leadership in this niche. He then reviews the evolution in vendors’ offerings, To read the original article, click here

Kristi Hines in this post on StayOnSearch,  reviews the free PostRank social sharing statistics, and at how to track social engagement with PostRank analytics. To read the original article, click here

A rapid review of 12 tools on the MindSprout Marketing site. Postrank, BlogPulse, YackTrack, SocialMention, Addict-O-Matic, Twitalyzer, PageRank Checker, Stats, Klout, HowSociable, and QuarkBase. To read the original article, click here

Rebecca Williams, in the Brandmovers Europe blog, reviews fundamental questions that need to be answered before starting to monitor social media: what are my objectives, what to measure, what tools to use, how to analyze? To read the original article, click here

Curt Hopkins in this post on ReadWriteWeb, announces that PostRank now subscribes to one real-time PubSubHubbub feed of all publicly-available Google info. PostRank’s users, the company says, will notice a big difference in the amount and depth of Buzz content. To read the original article, click here

Jon Siegal on DIgidDay:Daily shares some advice on how to find the biggest brand fans, and gives 4 recommendations for rewarding them: roll out the red carpet, virtual money talks, keep the rewards coming, and invest wisely in Facebook. To read the original article, click here