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TimeTube

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You can now track all YouTube videos that match a given keyword against a timeline to see when they were posted. It’s great help to track videos talking about your brand, related products and services and the time when they were posted in a chronological order. This can be of immense help to track effectiveness […]

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TwentyFeet

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TwentyFeet.com shows your social media and web metrics from the web in one place: twitter, facebook, bit.ly, YouTube. TwentyFeet is a metrics aggregator for all your social media and web property metrics from the web. It pulls and generates metrics from: twitter, facebook, bit.ly, YouTube,Google Analytics, friendfeed, RSS-Feeds and many more to come. Further, it […]

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4 Things You Need to Know About Influence

Tamsen McMahon outlines 4 parameters that define influence: influence is simple which makes it complicated, influence is contextual, influence is the product of reach and authority, and.. (most) influence is invisible. For more articles about a related topic, see also 5 Ways to Get the Support of Social Media Influencers and 5 Ways to Get […]

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5 Ways to Get the Support of Social Media Influencers

Sam Rosen writes about the Holy Grail of interactive marketing: getting “social media influencers”—the ones with the voice and the reach, the ones to whom everyone else listens—to endorse and promote what you’re doing. Recently, his company managed to inspire 60 such influencers to participate in an event called The Influencer Project, and they even […]

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Ads API Profile: Marin Software Provides Audience Segmentation Across Facebook and Paid Search

Facebook’s performance advertising system lets buyers target users based on identity, location, interests, and Facebook connections, but it doesn’t provide the control to utilize these targeting parameters on a large scale. To allow companies to build more powerful tools for designing and managing ads, Facebook released an Ads API last fall. One company offering a […]

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5 Ways to Get The Support of Social Media Influencers

A post by Sam Rosen in Social Media Examiner. It’s the Holy Grail of interactive marketing: getting “social media influencers” — the ones with the voice and the reach, the ones to whom everyone else listens — to endorse and promote what you’re doing. His company managed to inspire 60 such influencers to participate in […]

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The Importance of Knowing How to Use Web Analytics Tools

The commercial benefits of web analytics are dependent on the quality of planning and level of effort spent asking the right questions and then interpreting data and information. The author is not denigrating the importance of conversion optimisation, just saying that web analytics is a much bigger picture. Web analytics gives you the what, voice-of-customer […]

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BuzzFeed Opens Up Access to Its Viral Dashboard

BuzzFeed, which tracks online topics that have gone viral, is offering a version of the analytical dashboard it uses to monitor the spread of Internet “memes” to any website, brand or publisher that wants to track the popularity of their content. To demonstrate the dashboard’s features, BuzzFeed — which is run by viral marketer and […]

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