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Social Media Dashboarding and Web Journal: Marshall Sponder

Sponder reviews a recent post on Social Media Dashboarding and addresses his own issues with various monitoring platforms that he has tried. Most platforms, he says, were created for listening, not for measurement. SAS may be the sole exception. . . . To read the original article, click here

 

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The Naked Tweeter: Traditional v. Contemporary Channels of Influence

Paul Greenberg, the “godfather of CRM,”. asks: “How do you quantify the influence of a book and its author? He wonders how many books The Cluetrain Manifesto sold in its first few printings when it was published in 2000? Lots? Maybe. Maybe not. Influential. Yes. What’s the right balance between the new channels of influence and the traditional channels? Is [...]

 

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The State of Localization, an InfoGraphic

A post by Kit Dotson in SIliconAngle. A visual-information graphic from Social Media Graphics shows us the current State of Location Based Services. To read the original article, click here

 

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Making Social Media Insights Actionable. Part 1: Strategy

A replay of a webinar produced by Netbase. You will need to register to listen to this free webinar. To read the original article, click here

 

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Social Media ROI

A review of approaches to social media ROI calculations by SocialEye (and their dashboard integrating offline and online metrics), Adstruc (offline advertising billboards, wallscapes and transit posters), Viral Heat (real-time social insights and public trends), and StatsMix (which links all your third-arty data in one single view so you can begin to understand what drives your business). A post by [...]

 

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Loudpixel’s Levee Looks to Calm Flood of Social Media Data

This Chicago start-up has build a dashboard that brings together data from a myriad of tools available to marketers. Co-founder Allie Osmar says that: “We are recognizing that no single tool is perfect, and that there needs to be a better, faster way to add human input and present the data through a single dashboard. Such input is necessary to [...]

 

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Total Coverage Analytics for Social Media ROI. Are You Capturing All the Data You Need?

Marshall Sponder looks at data not normally collected in your typical analytics implementations, and at how to answer the question: “Am I set up to capture activity around my business goals in every that needs to be tracked?. . . . To read the original article, click here

 

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Using Google Analytics as a Social Media Monitoring Tool

For those who take the time to learn how to navigate it correctly, Google Analytics can be a very effective social media monitoring tool. Here are four ways to use Google Analytics to monitor how people are engaging with your site. These four methods monitor bounce rate, but don’t forget to monitor exit pages. A post in SEO Bridges. . . . To [...]

 

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Find Niche Influencers in 5 Simple Steps

This post in ImSpike shows a way to identify niche influencers. Go to the homage page of the community hub, open Yahoo Site Explorer and plug in the URL, select to exclude inlinks from the domain itself, export the top results into an Excel file by clicking the TSV button. Open the file in Excel, use CTRL+F to search for [...]

 

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Zuberance Advocate Platform Harnesses Brand Advocates to Increase Sales

The Zuberance Advocate Platform is a social marketing platform focused on Brand Advocates to help companies identify and mobilize their Brand Advocates, plus track results of Advocate marketing programs in real-time. The Zuberance Advocate Platform consists of integrated Advocate Apps, Advocate Analytics and Advocacy Engine. Companies use the platform to mobilize their Brand Advocates to amplifying positive word of mouth [...]

 

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