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4 Things You Need to Know About Influence

Tamsen McMahon outlines 4 parameters that define influence: influence is simple which makes it complicated, influence is contextual, influence is the product of reach and authority, and.. (most) influence is invisible. For more articles about a related topic, see also 5 Ways to Get the Support of Social Media Influencers and 5 Ways to Get The Support of Social Media [...]

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5 Ways to Get the Support of Social Media Influencers

Sam Rosen writes about the Holy Grail of interactive marketing: getting “social media influencers”—the ones with the voice and the reach, the ones to whom everyone else listens—to endorse and promote what you’re doing. Recently, his company managed to inspire 60 such influencers to participate in an event called The Influencer Project, and they even took it upon themselves to [...]

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Ads API Profile: Marin Software Provides Audience Segmentation Across Facebook and Paid Search

Facebook’s performance advertising system lets buyers target users based on identity, location, interests, and Facebook connections, but it doesn’t provide the control to utilize these targeting parameters on a large scale. To allow companies to build more powerful tools for designing and managing ads, Facebook released an Ads API last fall. One company offering a tool which make it easy [...]

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5 Ways to Get The Support of Social Media Influencers

A post by Sam Rosen in Social Media Examiner. It’s the Holy Grail of interactive marketing: getting “social media influencers” — the ones with the voice and the reach, the ones to whom everyone else listens — to endorse and promote what you’re doing. His company managed to inspire 60 such influencers to participate in an event called The Influencer [...]

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The Importance of Knowing How to Use Web Analytics Tools

The commercial benefits of web analytics are dependent on the quality of planning and level of effort spent asking the right questions and then interpreting data and information. The author is not denigrating the importance of conversion optimisation, just saying that web analytics is a much bigger picture. Web analytics gives you the what, voice-of-customer data overlays the why. By [...]

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BuzzFeed Opens Up Access to Its Viral Dashboard

BuzzFeed, which tracks online topics that have gone viral, is offering a version of the analytical dashboard it uses to monitor the spread of Internet “memes” to any website, brand or publisher that wants to track the popularity of their content. To demonstrate the dashboard’s features, BuzzFeed — which is run by viral marketer and Huffington Post co-founder Jonah Peretti [...]

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Actionable Analytics for Your Social Media efforts

Beth Kanter develops the idea of SpreadsSheet Aerobics. Spreadsheet aerobics is actionable data. What does this mean? Measurement should inform specific decisions and/or actions, do not measure everything, but do measure what is most important to your objectives. And the data you gather should help you learn. To read the original article, click here

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How to Use Social Media Monitoring Tools for Outreach Marketing

According to Joe Hall in SearchEngineLand, when using social media monitoring tools to aid outreach marketing, choosing your keywords and targeting the right audience goes hand in hand. He likes to break his keywords down into two sets, primary keywords and secondary keywords. Primary keywords are terms that are directly related to the industry that you are in. For example, [...]

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The Marketers’ Guide to Social Media Monitoring

Alistair Leathwood, managing director of FreshMinds Research, explains how social media monitoring can open up new doors for brands to understand their consumers. According to him, in the hands of an experienced researcher, the opportunities that social media monitoring opens from both a qualitative and quantitative perspective are huge. You can use social media monitoring to help understand everything from [...]

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Untangling The Social Web

Broadening data mining to include analysis of social networks makes new things possible. Modelling social relationships is akin to creating an “index of power”, says Stephen Borgatti, a network-analysis expert at the University of Kentucky in Lexington. In some companies, e-mails are analysed automatically to help bosses manage their workers. Employees who are often asked for advice may be good [...]

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