Author Archive | admin
2014
23
June
Category:
Blog
Comments: 0
Content Curation, Content Cloning & More in HubSpot Content This Week

f there’s one thing that gets inbound marketers going, it’s talk about content creation.     How much, how good, just … how … it’s all exciting stuff for us.     So it’s no surprise this week we had a ton of content about content. If you’re similarly interested in the subject (or think you’d like tolearn more about [...]

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2014
20
June
Category:
Blog
Comments: 0
SURVEY REVEALS 11% INCREASE IN MARKETERS’ ABILITY TO MEASURE SOCIAL MEDIA ROI

There was an 11% increase in marketers’ ability to measure ROI     Of the respondents, 37% agreed that they were able to measure the ROI of their social media activities. This was up from 26% in 2013. Fortunately, we are seeing some improvement with an 11% increase year over year, but it simply isn’t enough and it isn’t fast [...]

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2014
18
June
Category:
Blog
Comments: 0
26 Free (or Free-to-Try) Content Curation Tools

Content is still king, but it isn’t always practical or cost effective for marketers to produce brand-new, meaty, thought-leadership level content pieces on a regular basis. That’s where curating content can come in handy.     Content curation offers a nearly limitless method of fueling your inbound marketing efforts. Unearthing and sharing the quality content of others allows you provide [...]

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2014
16
June
Category:
Blog
Comments: 0
7 Places You Should Be Using Your Explainer Video

So you’ve received your amazing new explainer video and you’re excited to show it to potential customers. Well you’re in luck! We’ve created a handy checklist of places your explainer video should call home in order to get the word out on your product or service.   1) On your website   One of the first places your new explainer [...]

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2014
13
June
Category:
Blog
Comments: 0
The 4 waves of content marketing: text, images, personalization, & now … apps?

In the beginning, there was the word.   Literally, just text on a web page.   Today, however, content marketing is evolving into something not unlike freemium games, at least according to Scott Brinker.   Brinker is the éminence grise behind ChiefMartec.com, the popular marketing-technology blog. He’s the apparently extremely patient and dedicated person who assembled a massive list of 947 companies in 43 categories within “martec,” and [...]

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2014
11
June
Category:
Blog
Comments: 0
Pinterest boosts analytics for businesses by opening its platform to third-party marketers

Pinterest has decided that providing its own analytics for businesses via Pinterest Analytics probably isn’t robust enough — so it’s now letting them use third-party marketing technology software to analyze their Pinterest activity (via Wall Street Journal).   The company announced that it is working with a select group of marketing technology developers including Salesforce, Piqora, Hootsuite and Tailwind to grant automated access to some [...]

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2014
6
June
Category:
Blog
Comments: 0
What Is Bounce Rate (and How Can I Fix Mine)?

If you’ve ever poked around in your website’s analytics, there’s one metric that looks really confusing when you first stumble upon it:bounce rate.     A lot questions pop into your head. Is it good or bad to be close to 100%? Is it related to email marketing’s definition of a bounce? Is it just oneof those fluffy metrics I should ignore? If [...]

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2014
4
June
Category:
Blog
Comments: 0
THE ANSWER TO THE ORGANIC REACH VS ADVERTISING PROBLEM ON SOCIAL MEDIA CHANNELS

HUMANA MAIN PAGE With over 37k Likes, your Facebook budget to have 1 post(s) by your page seen by 100% of your current Likes is $187.80 per day.     Plan to spend $52,584 for the remainder of 2014 on Facebook Promoted Posts at 1 per day if you want all of your current Likes to see your Promoted Posts.     HUMANA MEDICARE PAGE [...]

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2014
2
June
Category:
Blog
Comments: 0
Predictive Analytics: The Next Piece of the Social Puzzle

If there’s any constant in social media, it’s constant evolution. That means that to stay relevant and effective, marketers need to stay on their toes. Take, for example, Facebook’s recent decision to shift its feed algorithm to focus on actual audience engagement, or Google’s recent updates to its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, [...]

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2014
30
May
Category:
Blog
Comments: 0
12 Critical Metrics to Help You Build a Data-Informed Content Strategy

There was a saying in print that “no one knows their audience better than the editor.”   It’s the premise behind the creation of the now legendary “Fleet Street” stereotypes, type A personalities that were fueled by drink and cigarettes and had almost unbreakable work ethics. They were also never wrong!   That belief permeates journalism even to this day [...]

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