Author Archive | admin
2014
28
March
Category:
Blog
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13 Social Media Marketing Trends in 2014 from the Experts

2013 was a fruitful year as social media continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of Vine and the ever growing popularity of Instagram, Line and Whatsapp; the industry’s veterans Facebook and Twitter are still staying on track, notably with Twitter’s IPO last November.     You might [...]

 

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2014
26
March
Category:
Blog
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Online Video Stats 2014

Following the success of our blog last year looking at online video statistics in 2013, we thought we would look at stats for online video in 2014.     Online video is proving to be one of the most powerful marketing tools for organisations of all types and sizes. Indeed, according to eMarketer, 93% of marketers used video for online marketing [...]

 

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2014
26
March
Category:
Blog
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6 Ways to Measure B2B Content Marketing Performance

You’ve no doubt reviewed one of the Content Marketing Institute’s research reports on Content Marketing Budgets, Benchmarks and Trends. As a B2B online marketing strategist, my focus is with its B2B Content Marketing Research report, and one of the more important points I found lies within the organizational goals set for content marketing initiatives. Content marketing clients want to make sure their objectives are [...]

 

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2014
24
March
Category:
Blog
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NASA finds big payoffs in crowdsourcing

Crowdsourcing is an important trend, and it’s not just for pooling together knowledge on a wiki page. In fact, it’s proving extremely valuable for researchers.     At NASA, for example, we are working to more effectively harness the expertise, ingenuity, and creativity of individual members of the public by enabling, accelerating, and scaling the use of open innovation approaches [...]

 

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2014
24
March
Category:
Blog
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B2B Marketing: Why (and How) to Focus on Reviews, Not Case Studies

Case studies have long been a staple of B2B marketing — particularly in the tech industry — and are still among the most popular tactics used today. In fact, a 2013 survey of B2B marketers by LinkedIn indicated that customer testimonials and case studies are considered the two most effective content marketing tactics (with lead generation being the primary objective). In addition, the latestB2B research from [...]

 

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2014
21
March
Category:
Blog
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Companisto launches a pan-European equity crowdfunding platform

Companisto, an equity-based crowdfunding platform headquartered in Berlin, announced yesterday the launch of its new pan-European crowdfunding platform. The new English-language website will begin accepting applications from startups across Europe and will give investors from non-German speaking countries the opportunity to cash in. Since Companisto’s launch two years ago, more than 15,600 investments totaling over €4.5 million have been made [...]

 

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2014
19
March
Category:
Blog
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How Content Marketing Took the World to the Moon, and What It Teaches Us Today

Many marketers are over the moon about the “new” concept of content marketing (sometimes called “brand journalism”). As they should be! Content is great for SEO, it serves as fodder for sharing on social networks.     As MarketingProfs’s own Ann Handley wrote in her book, Content Rules (which she wrote with C.C. Chapman, and for which I wrote the foreword), “Content positions you [...]

 

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2014
19
March
Category:
Blog
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Why Are You Still Skeptical That Pinterest Can Work For You?

Pinterest may bug you.     What with all the images of Italian sunsets and glamour pics of Ryan Gosling.     But so what?     Pinterest, with its 70 million users, is driving an avalanche of referral traffic to websites and blogs.     Right now, Pinterest drives more referral traffic than Twitter, StumbleUpon, Reddit, YouTube, LinkedIn, and Google+ … combined. [...]

 

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2014
17
March
Category:
Blog
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Changing the game with native advertising

Does “native advertising” bother you?     When I was first asked that question, my response was the inevitable “It depends…” And that primarily means: It depends on how open and transparent the advertiser and the publisher are about the native ad.     Just what is “native advertising”? you may ask.     Here’s what Wikipedia says:     Native [...]

 

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2014
17
March
Category:
Blog
Comments: 0
A Wakeup Call: Are You Prepared for the Day Your Rankings Vanish?

Here’s a little secret: Smart SEOs expect to lose their rankings.     It might not even be a penalty. Maybe it’s a competitor who will pull ahead of you in the search results. Maybe it’s an algorithm update that will redirect a dramatic portion of your audience. Someday, maybe, a more advanced Siri clone will eliminate the point of [...]

 

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