Author Archive | admin
2014
27
June
Category:
Blog
Comments: 0
How Google Authorship will continue to change the search paradigm

This year, Google Authorship will truly take hold and begin to reshape the search landscape. With the bridge that it provides across Google’s products and services, Google+ has outgrown its social network pants and now serves as a platform for authors to verify their contributions to a website domain.     On the online publishing side, the “rel=author” markup language enables publishers to add an author’s Google+ profile [...]

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2014
25
June
Category:
Blog
Comments: 0
Content Mapping 101: The Template You Need to Personalize Your Marketing

Marketers hear it all the time: The content you create needs to be personalized. It needs to be aligned with the wants and needs of your customers (and prospective customers). It needs to resonate with them. It needs to feel like it was created just for them.   On its surface, this sounds like great advice. Personalization, giving people content [...]

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2014
23
June
Category:
Blog
Comments: 0
Content Curation, Content Cloning & More in HubSpot Content This Week

f there’s one thing that gets inbound marketers going, it’s talk about content creation.     How much, how good, just … how … it’s all exciting stuff for us.     So it’s no surprise this week we had a ton of content about content. If you’re similarly interested in the subject (or think you’d like tolearn more about [...]

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2014
20
June
Category:
Blog
Comments: 0
SURVEY REVEALS 11% INCREASE IN MARKETERS’ ABILITY TO MEASURE SOCIAL MEDIA ROI

There was an 11% increase in marketers’ ability to measure ROI     Of the respondents, 37% agreed that they were able to measure the ROI of their social media activities. This was up from 26% in 2013. Fortunately, we are seeing some improvement with an 11% increase year over year, but it simply isn’t enough and it isn’t fast [...]

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2014
18
June
Category:
Blog
Comments: 0
26 Free (or Free-to-Try) Content Curation Tools

Content is still king, but it isn’t always practical or cost effective for marketers to produce brand-new, meaty, thought-leadership level content pieces on a regular basis. That’s where curating content can come in handy.     Content curation offers a nearly limitless method of fueling your inbound marketing efforts. Unearthing and sharing the quality content of others allows you provide [...]

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2014
16
June
Category:
Blog
Comments: 0
7 Places You Should Be Using Your Explainer Video

So you’ve received your amazing new explainer video and you’re excited to show it to potential customers. Well you’re in luck! We’ve created a handy checklist of places your explainer video should call home in order to get the word out on your product or service.   1) On your website   One of the first places your new explainer [...]

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2014
13
June
Category:
Blog
Comments: 0
The 4 waves of content marketing: text, images, personalization, & now … apps?

In the beginning, there was the word.   Literally, just text on a web page.   Today, however, content marketing is evolving into something not unlike freemium games, at least according to Scott Brinker.   Brinker is the éminence grise behind ChiefMartec.com, the popular marketing-technology blog. He’s the apparently extremely patient and dedicated person who assembled a massive list of 947 companies in 43 categories within “martec,” and [...]

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2014
11
June
Category:
Blog
Comments: 0
Pinterest boosts analytics for businesses by opening its platform to third-party marketers

Pinterest has decided that providing its own analytics for businesses via Pinterest Analytics probably isn’t robust enough — so it’s now letting them use third-party marketing technology software to analyze their Pinterest activity (via Wall Street Journal).   The company announced that it is working with a select group of marketing technology developers including Salesforce, Piqora, Hootsuite and Tailwind to grant automated access to some [...]

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2014
6
June
Category:
Blog
Comments: 0
What Is Bounce Rate (and How Can I Fix Mine)?

If you’ve ever poked around in your website’s analytics, there’s one metric that looks really confusing when you first stumble upon it:bounce rate.     A lot questions pop into your head. Is it good or bad to be close to 100%? Is it related to email marketing’s definition of a bounce? Is it just oneof those fluffy metrics I should ignore? If [...]

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2014
4
June
Category:
Blog
Comments: 0
THE ANSWER TO THE ORGANIC REACH VS ADVERTISING PROBLEM ON SOCIAL MEDIA CHANNELS

HUMANA MAIN PAGE With over 37k Likes, your Facebook budget to have 1 post(s) by your page seen by 100% of your current Likes is $187.80 per day.     Plan to spend $52,584 for the remainder of 2014 on Facebook Promoted Posts at 1 per day if you want all of your current Likes to see your Promoted Posts.     HUMANA MEDICARE PAGE [...]

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