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Study: Paid social emerges as mobile retargeting hack

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Retargeting via mobile devices is an industry-wide challenge, but a new study shows digital media buyers are experimenting with paid social exchanges to fill the gap left by cookies. About 41 percent of both brands and agencies said they believe that social exchanges are “key” to retargeting on mobile devices, as these exchanges reach users […]

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Global Content Marketing:Interview with Airbnb’s Head of Global SEO

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The sheer logistics of organizing a global content strategy are astronomical: defining processes, categorizing content and assets across geographic regions, organizing the people involved, and dealing with language barriers. But the real challenge of global strategy isn’t how big you can get, but how small you can get. Take Airbnb, for example. Airbnb is the fifth-largest hotelier in the world, and […]

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How Google Authorship will continue to change the search paradigm

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This year, Google Authorship will truly take hold and begin to reshape the search landscape. With the bridge that it provides across Google’s products and services, Google+ has outgrown its social network pants and now serves as a platform for authors to verify their contributions to a website domain. On the online publishing side, the “rel=author” markup language enables publishers to add […]

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26 Free (or Free-to-Try) Content Curation Tools

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Content is still king, but it isn’t always practical or cost effective for marketers to produce brand-new, meaty, thought-leadership level content pieces on a regular basis. That’s where curating content can come in handy. Content curation offers a nearly limitless method of fueling your inbound marketing efforts. Unearthing and sharing the quality content of others […]

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7 Places You Should Be Using Your Explainer Video

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So you’ve received your amazing new explainer video and you’re excited to show it to potential customers. Well you’re in luck! We’ve created a handy checklist of places your explainer video should call home in order to get the word out on your product or service. 1) On your website One of the first places […]

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The 4 waves of content marketing: text, images, personalization, & now … apps?

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In the beginning, there was the word. Literally, just text on a web page. Today, however, content marketing is evolving into something not unlike freemium games, at least according to Scott Brinker. Brinker is the éminence grise behind ChiefMartec.com, the popular marketing-technology blog. He’s the apparently extremely patient and dedicated person who assembled a massive list of 947 companies in 43 categories within […]

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