Author Archive | admin
2014
4
July
Category:
Blog
Comments: 0
Study: Paid social emerges as mobile retargeting hack

Retargeting via mobile devices is an industry-wide challenge, but a new study shows digital media buyers are experimenting with paid social exchanges to fill the gap left by cookies. About 41 percent of both brands and agencies said they believe that social exchanges are “key” to retargeting on mobile devices, as these exchanges reach users regardless of whether they are [...]

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2014
2
July
Category:
Blog
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The Future of PageRank: 13 Experts on the Dwindling Value of the Link

In a recent Webmaster video, Matt Cutts confirmed that Google has tried internal versions of its search engine that work entirely without links. The results are low-quality – “for now,” he said. But this suggests that the value of the almighty link has come into question at Google, and they may be working on a version of the PageRank algorithm that doesn’t [...]

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2014
30
June
Category:
Blog
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Global Content Marketing:Interview with Airbnb’s Head of Global SEO

The sheer logistics of organizing a global content strategy are astronomical: defining processes, categorizing content and assets across geographic regions, organizing the people involved, and dealing with language barriers.     But the real challenge of global strategy isn’t how big you can get, but how small you can get.     Take Airbnb, for example. Airbnb is the fifth-largest hotelier in the world, and one [...]

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2014
27
June
Category:
Blog
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How Google Authorship will continue to change the search paradigm

This year, Google Authorship will truly take hold and begin to reshape the search landscape. With the bridge that it provides across Google’s products and services, Google+ has outgrown its social network pants and now serves as a platform for authors to verify their contributions to a website domain.     On the online publishing side, the “rel=author” markup language enables publishers to add an author’s Google+ profile [...]

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2014
25
June
Category:
Blog
Comments: 0
Content Mapping 101: The Template You Need to Personalize Your Marketing

Marketers hear it all the time: The content you create needs to be personalized. It needs to be aligned with the wants and needs of your customers (and prospective customers). It needs to resonate with them. It needs to feel like it was created just for them.   On its surface, this sounds like great advice. Personalization, giving people content [...]

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2014
23
June
Category:
Blog
Comments: 0
Content Curation, Content Cloning & More in HubSpot Content This Week

f there’s one thing that gets inbound marketers going, it’s talk about content creation.     How much, how good, just … how … it’s all exciting stuff for us.     So it’s no surprise this week we had a ton of content about content. If you’re similarly interested in the subject (or think you’d like tolearn more about [...]

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2014
20
June
Category:
Blog
Comments: 0
SURVEY REVEALS 11% INCREASE IN MARKETERS’ ABILITY TO MEASURE SOCIAL MEDIA ROI

There was an 11% increase in marketers’ ability to measure ROI     Of the respondents, 37% agreed that they were able to measure the ROI of their social media activities. This was up from 26% in 2013. Fortunately, we are seeing some improvement with an 11% increase year over year, but it simply isn’t enough and it isn’t fast [...]

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2014
18
June
Category:
Blog
Comments: 0
26 Free (or Free-to-Try) Content Curation Tools

Content is still king, but it isn’t always practical or cost effective for marketers to produce brand-new, meaty, thought-leadership level content pieces on a regular basis. That’s where curating content can come in handy.     Content curation offers a nearly limitless method of fueling your inbound marketing efforts. Unearthing and sharing the quality content of others allows you provide [...]

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2014
16
June
Category:
Blog
Comments: 0
7 Places You Should Be Using Your Explainer Video

So you’ve received your amazing new explainer video and you’re excited to show it to potential customers. Well you’re in luck! We’ve created a handy checklist of places your explainer video should call home in order to get the word out on your product or service.   1) On your website   One of the first places your new explainer [...]

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2014
13
June
Category:
Blog
Comments: 0
The 4 waves of content marketing: text, images, personalization, & now … apps?

In the beginning, there was the word.   Literally, just text on a web page.   Today, however, content marketing is evolving into something not unlike freemium games, at least according to Scott Brinker.   Brinker is the éminence grise behind ChiefMartec.com, the popular marketing-technology blog. He’s the apparently extremely patient and dedicated person who assembled a massive list of 947 companies in 43 categories within “martec,” and [...]

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