Unless you’re completely new to the B2B marketing game, you’re probably familiar with lead nurturing. Lead nurturing campaigns are those sets of educational emails that are released over an extended time period, with the aim of nudging your buyers along their buying journey as they get ever nearer to being ready to buy. For B2B marketers understanding how to do [...]

Regardless of what mediums are in your content marketing arsenal: mobile marketing, social media marketing, email marketing, direct mail, outdoor, and on and on – “branded content has the ability to create brand differentiating by bridging the gap between TV’s emotive power and digital media’s efficient reach.” The reason for the quotes is that line comes directly from a recently-released [...]

Recently, while my cohorts were at Content Marketing World Sydney, I had the pleasure of attending Adobe Summit 2013 where I had the opportunity to see featured speakers like Neil Bedwell of Coca-Cola, Salman Khan of the Khan Academy, and Adam Bain of Twitter. It was a compelling event hosted by a company that has made great strides in marketing [...]

Social advertising has increasingly becoming part of marketing campaigns. Whether you consider yourself B2B or B2C, you are advertising to people and the targeting options available in social ads allow you to tailor your message to a particular segment of your audience. Both Facebook and LinkedIn ads allow you to reach an audience that is hard to pinpoint in search [...]

So what is this Vine phenomenon? If you are a marketer (or anyone on social), you have most likely started to hear a ton of news centered around this cool app. Basically, you can create short, 6 second videos using the iPhone app Vine and then post to your Twitter and Facebook accounts. The cool part about Vine is not [...]

I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance. Watch the video below to find out more. Relevance is the foundation of lead generation, [...]

I’ve been saying it for years, and I’ll keep saying it: we’d all be better off if we worried more about being social, and worried less about doing social media ( this). It’s nice to have a new example of this principle in practice. Justin Johnson is a candidate for City Council in Phoenix. He seeks to represent District 4, [...]

Google on Friday announced the public beta launch of Universal Analytics, an expansion of its existing Google Analytics service. The company is inviting all its current customers to try the new version, which it says helps firms make sense of all the data coming in from consumers using multiple devices and interacting with businesses in an increasing number of ways. [...]

A lot of marketers are interested in keeping tabs on their competitors’ search engine optimization (SEO). And it makes sense — whether you’re just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, [...]

How long does it take to see results from inbound marketing? What kind of results will I see? What exactly leads to those increases? If you’ve been asking yourself those questions, have no fear, the latest HubSpot ROI report is in, and it has answers to all those questions. The ROI Report is an analysis created in collaboration with HubSpot [...]