There are two marketing initiatives I hear about all the time: 1) Adopting more inbound strategies, and 2) planning a website redesign.     And both are great! But the big question most people face when both initiatives come up at the same time is … which do I do first?     Redesigning your site first and then implementing inbound seems like the most [...]

The use of online video is valuable for companies of all sizes, but there are still many questions about its use. Some of these questions include “How do we use video in my company’s marketing strategy?”, “What makes a good video?” and “How can I keep my audience engaged throughout?”     Last week I had the pleasure of speaking with Wistia’s Director of Marketing Ezra Fishman. [...]

The other day, I sat down with a VP of Marketing who said, “My biggest problem is leads. And my next biggest problem is leads. And the biggest problem after that are leads.” His sales organization is screaming for leads, and to meet the demands of his sales organization, he needs to provide them with leads. This issue dominates every conversation the [...]

Audience engagement is crucial for connecting with your target market online. There are a seemingly infinite number of brands that are vying for customer attention — some with seven figure advertising budgets, and brilliant marketing teams. Your brand’s competitive advantage is in your ability to stand out from the crowd in forming genuine, human relationships with your customers and prospects. It takes [...]

When I used to sell custom publishing services for large B2B brands, I always asked the above question before signing a contract, because the answer was the most critical element of the final agreement. The client’s response revealed everything about how they intended to measure the content project we were about to create for them.   That’s the exact question [...]

As marketers, we hear a lot about content marketing for all sized businesses. In the midst of the tips and how-to guides from industry experts, there’s a lot of white noise. A sound content marketing strategy is integral to a company’s online success, but a one-size-fits-all approach to content simply doesn’t fly.   When it comes to content marketing, there are three [...]

LinkedIn is the biggest professional network in the world with over 200 million users, and LinkedIn continues to expand rapidly with 120 new users joining each minute.  The social network is a great digital destination for building and strengthening connections, staying in the know about industry news and trends, promoting your content, establishing a following and magnifying reach and brand recognition.  [...]

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013peered into more than 500 million online shopping browser sessions. The results were shocking.   Along with my friend Mitch Joel, author of CTRL ALT DELETE, I was asked to evaluate and comment on these findings. There [...]

Thanks to a growing selection of Software as a Service (SaaS) apps, the mundane yet tedious activities of any business strategy can now be automated. These apps can capture the nuances of a customer’s online behavior while leaving no room for human error — why waste employee man hours on a repetitive process when there’s a game-changing app that’ll do [...]

Are you like Dan, the executive I talked about in my post onThe Top Social Media Skills Marketing Executives Need in 2013? If yes, then you, like Dan are struggling to find a goodsocial media program that delivers results on budget. Dan knows and feels the pressure to use social media—well, everyone is talking about it, so how can he not? [...]