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The author, Azam Khan, says in this post in Social Times that the key to selecting good analytics tools is to first ask yourself what your goals are. What are you trying to accomplish, and how will you use the information that you glean to improve your course of action toward your goal? Data collection can become overwhelming and if its not linked to action: in fact, too much information may induce paralysis. The author reviews four key analytics offerings: Kontagent, Mixpanel, KISSMetrics and Google Analytics.

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