9 Ways to Lose the Trust of Your Audience

Know. Like. Trust.

You know the formula by now. When you accomplish that holy trifecta, you’re well on your way to earning a paying customer. You might even win that customer’s loyalty.

But your readers have very sensitive slime radars.

You don’t even need to be a complete slimeball to discredit your character. Your readers’ trust issues may not trace back to the words you say or write — they could even be inflamed by the stuff you don’t say.

Here are nine ways you might be losing your customers’ trust (without even realizing you’re doing it).

1. Your brand does all the talking

2. You’re anti-social

3. You write for robots

4. You’re not helpful

5. No one’s home

6. You’re never wrong

7. Your place is a mess

8. You’re using bad words

9. And finally, there’s your plain old bright green slime

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