Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers.
And while posts about an esteemed latest hire or an exciting product update are important pieces to help your readers keep up withcompany culture, the most impactful posts will be about your industry as a whole. But for marketers to pull back, assess current industry events, and provide a unique, helpful, practical take, it requires a certain amount of content curation. That curation sometimes turns into content on its own, or it simply helps inform marketers so they can create content that’s up to date (cutting edge, even).
With that goal in mind, here are several quick ways to curate content for your industry blog. Use it to inform your content, find good topics, and add examples to the posts you’re writing.
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