Content is still king, but it isn’t always practical or cost effective for marketers to produce brand-new, meaty, thought-leadership level content pieces on a regular basis. That’s where curating content can come in handy.
Content curation offers a nearly limitless method of fueling your inbound marketing efforts. Unearthing and sharing the quality content of others allows you provide your audience fresh content on a regular basis to serve any interest, industry, or market.
What’s more, sharing and celebrating the work of others helps get you on their radar and can forge valuable, long-term relationships with the content authors.
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