A post by Mashable’s Ben Parr, where he looks at getting started with social media analytics. He looks at the steps to take and discusses some basic platforms: Bit.ly, Zinureturns, BoistRank, and SocialToo.

A webinar with Mike Moran, Chief Strategist at Converseon. He addresses many important questions about listening online.

Paul Greenberg is noticing a trend that might actually be worth making note of that I’ve just seen reinforced multiple times here at the conference. That the new enterprise, from particularly mid-market to largest enterprise, will realize the most value from strategies, systems and technologies that aggregate and organize information and/or systems. Several years ago, composite applications were the rage [...]

Inspired by an article by Brent Leary, the author decided to give some concrete examples of how Traditional CRM approaches measure up with Social CRM approaches. In this 1 Slide Summary John M. Perez walks you through examples of Prospecting, Business Process Automation, and Storage of Customer Information in your CRM system. He presents 2 examples of these CRM attributes [...]

Right now customers, prospects, employees have run away from the corporation and you see this happening on Facebook, and other social networks, and even within their own Intranet they can adopt easy to deploy tools like Socialtext, or any type of collaboration tool. So, they’re running away from the company because the company doesn’t provide them with those resources. In [...]

The domestic email marketing field is withstanding the current economic turmoil, according to a new report from Forrester Research, and is slated to hit the $2 billion mark in 2014. Whereas consumers may be cutting back on mobile plans such as SMS text messaging, social media activity is contributing to the continued viability of email. Forrester’s U.S. Email Marketing Forecast [...]

An article in McKinsey Quarterly explores how consumers are moving outside the purchasing funnel.The funnel concept fails to capture all the touch points and key buying factors resulting from the explosion of product choices and digital channels, coupled with the emergence of an increasingly discerning, well-informed consumer. A more sophisticated approach is required. For more articles about a related topic, [...]

Brian Vellmure expands upon Brent Leary’s classic article about traditional CRM versus Social CRM. A post on Vellmure’s CRM Strategies blog. For more articles about a related topic, see also Rise of the Social Contact Database and Why the need to add “Social” to the term “CRM”? To access the original material, click on “Offsite link” lower in this page.

See exactly what LookingGlass can do for your business, and get excited about listening, participating and analyzing conversations about your brand.

A presentation by John Wang from Sinotech Group about the importance of social media measurement, and the capabilities of the China-centric SinoBuzz platform.

Alister Croll co-authored the book “Complete Web Monitoring” with Sean Power. In this video, Croll introduces the concept of Communilytics: watching what people do in communities, figuring how they spread messages and mobilize, and tie that to business outcomes on the web site. He then looks at the best KPIs to analyze communities.

Philipe Gauvin from PhilGo20 explains how to integrate Google Reader, Social Mention and PostRank to create a free, but sophisticated online reputation monitoring platform.

An overview of Reputation Defender, SocialOomph, and other platforms like Net Nanny, FriendFeed, Cocomment, Onlywire, BloggerApps.

A presentation of Alterian platforms. Alterian Dynamic Messenger allows you to make email a strategic channel, by making each message count. Alterian Content Manager allows you to make your web site engaging by understanding people when they visit. Alterian SM2 allows you to listen to how your brand is perceived by your audience across the entire social media landscape.

This is another official update to the original “Shift Happens” video. This Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist.